Archive for February, 2010

The sheer number of e-commerce websites that exist today is enough to overwhelm any consumer and make the Internet marketing challenge for business owners seem insurmountable. Bob Regnarus, also known as “The Leads King,” has made a successful business out of helping business owners drive more traffic to their websites and inspire visitors to buy once they get there.

Bob was selected to offer his web marketing expertise in “Start Your Own Information Marketing Business,” a new book from the Information Marketing Association. This new book is an essential how-to guide for anyone interested in starting an information marketing business, and features insight from 12 of the biggest names in the industry. In it, Bob shares his secrets for maximizing online sales through search engine optimization and more.

Here is the Leads King’s 3 Basic Phases to Getting More Website Traffic and Sales Now

1. Understand What You Really Need from Your Website

Determining what your website can and cannot do is the first phase. Setting the right expectations for a site can help businesses invest their time and effort into marketing to target customers. The point is to avoid wasting time on people who will never become customers.

Remember your website should be a lead generation tool. So, you want to focus on targeted leads that are a perfect match for the products and services you provide. Make sure you build an opt-in option on your website’s landing page. This is where you make an offer in order to collect contact information from visitors. You might offer free, valuable information such as access to a newsletter or a complimentary lesson or session. This is important to your strategy for making building your list and starting a customer relationship that leads to more sales.

2. Build an Attractive Site With Your Objective in Mind

The second phase of a web traffic campaign is to build or alter a website so it fits the new strategy for generating sales leads and attracting target customers. An attractive website is easy to understand, and is interesting and engaging. It does not mean you should spend money on expensive graphic design or Flash animation – in fact Bob strongly advises you not to waste your money on elements that will not directly help you increase your website sales conversions. Instead, focus on communicating to visitors what your business offers and why they should be interested.

3. Drive Additional Traffic Through Advertising, SEO and Promotion

The third phase of the campaign is to make it easy for potential customers to find your website through search-engine optimization (SEO), article marketing, pay-per-click advertising and other advanced promotional tools.

Investing in online advertising is crucial to promoting your website, but there are also many low-cost strategies. Effective SEO tactics include creating external links, regular website updates and keyword saturation. Other little known channels for driving website traffic include promoting sites through blogs, articles and press releases. According to Bob you don’t have to be a technological wizard or a marketing genius to improve your search engine ranking and generate traffic to your website.

Follow Bob’s step-by-step directions and you will get more website traffic and sales. To learn more about SEO opportunities and discover how to create effective advertising campaigns with search engines look for more advice from Bob in Start Your Own Information Marketing Business. This information marketing how-to guide is available in bookstores now.

Robert Skrob
http://www.articlesbase.com/internet-marketing-articles/how-to-get-more-website-traffic-convert-visitors-into-buyers-in-just-3-steps-703659.html

There are so many different ways to drive targeted traffic to any website and yet so many person only manage to get a handful of visitors to their websites per day. There are free ways to drive traffic and paid techniques to drive massive amount of visitors to your websites. Both methods have their advantages and disadvantages. However today I will focus on some of the free ways to drive targeted visitors to increase website traffic.

The first thing you have to do, is ensure that you are focusing on the right keywords. This means you want you website title, meta tags, page description and page body to contain your keywords. If you are targeting the wrong keywords then the likely chance of you getting targeted visitors to your website is very slim.

Now that your website is optimized, the next thing you want is for the search engine to know about your websites. To do this, it is best to manually submit your websites to as many website directories as possible making sure you use your keywords in the titles you chose. It is important to note that you will not get much traffic from these website directories, however you will get what are known as a back links to build your websites page ranks to get better positions in the search engines and hence more traffic.

Once you websites are indexed in the search engines, you will notice a little trickle of traffic start to flow in. Now you will need to get more backlinks to get higher positions in the search engines. You can write articles and submit them to some of the top article directories with a link with your keywords pointing back to your website. This is a very effective method to get traffic directly to your website as well as most people who reads your articles will click through to your website to see what you have to offer. Therefore it essential that you write quality articles that provide useful information for your readers.

casey
http://www.articlesbase.com/seo-articles/how-to-get-unstoppable-traffic-to-your-website-day-in-day-out-712489.html

How can you use your Squidoo lens to build more traffic to your website? Let’s start with introducing you to Squidoo and what it is.  Simply put, Squidoo is just a free online host site where you can make your own web pages or lens without needing any knowledge or background in programming. Squidoo lens are pretty simple to set up and can be done in less than 10 minutes making this an invaluable source for getting people to notice or read just what you have to say!

There are many add-ins that are also available such as RSS feeds which makes it a great traffic and ranking booster for your website. Forget about the need for advertising through print media that will cost you potentially hundreds of dollars to get the word out about your website and the product or service that you want to sell! Squidoo lens can also include links to your website, therefore rapidly increasing your website traffic with the proper keyword placement.

You may create many different Squidoo pages that pertain to what you want to sell online. Let’s say that you have a website that sells candles for instance and you are looking for ways to promote it and gain more organic traffic without the cost of submitting to article directory. You can do this quite simply by making a Squidoo lens for each and every one of the candles that you have to sell. All you have to do is create a page or lens in regards to the type and/or scent of the candle. You can also perhaps do a lens on aromatherapy or the benefits of relaxation!

Each Squidoo page is automatically indexed by search engines so the more you write about your website using strategically placed keywords, the more your ranking goes up!
There are many things that can be added to your Squidoo lens such as; surveys, youtube videos, photos, blog searches and a whole lot more. Another way to gain real organic traffic is to perhaps place some of the newer released youtube videos there! Once they are searched for with Google, your Squidoo page will show up and you have gained some traffic!

Your Squidoo lens is amongst hundreds of thousands of other Squidoo lens so you gain more traffic this way as well. It is quite common knowledge that once the topic has been searched and several of the same are on the one page most of us simply click the next link to view and find knowledge about the same thing. Surveys about new products that you are about to launch are a great way to generate traffic and potential sales of the item through your Squidoo lens. Interaction is also prominent with Squidoo lens for every time something is added whether it is a comment or a reaction to one, your page is sent to all of those who have added the RSS feature to their Squidoo. There are many ways to increase traffic to your website by creating a Squidoo lens, so what are you waiting for?

Gain free advertising, traffic, page ranking, potential customers and sales simply by making a Squidoo lens today! Or you can hire a professional squidoo lens creation service to execute an awesome and more effective job for you.

Sunita Biddu
http://www.articlesbase.com/seo-articles/how-to-build-your-website-traffic-by-using-squidoo-677683.html

The Truth About Generating Online Website Traffic

It is easy to build a website these days, with many of the free blogger networks offering everything from ready-made templates to HTML tutorials. It is that easy, but generating traffic to your website, well that’s another matter. With almost anyone propping up a website or two, getting the right amount of attention will take some effort on your part. It is, in a way, similar to a bookshop seeking customers. With many new ‘bestsellers’ vying for shelf-space, the only way these books get picked up is as a result of ‘getting the word out’. That phrase is the key to generating a healthy dose of internet traffic to your website. The major handicap that most internet marketers face is a lack of internet traffic, mainly because they failed to get the word out.

So let’s say that you have managed to get the website up and running, now the only thing left for you to do is to go on a marketing binge. Getting visitors to your website is the objective, that’s a given. So with that in mind, there are a few things that you can do to ensure that you achieve your objective.

You can start by incorporating a feed on your website, try ‘feedburner’ ( a google tool that allows blog owners and podcasters the ability to manage their RSS feeds and track usage of their subscribers), as that seems to be the popular choice and it is free to use – which is an additional incentive. The point is that any time you add fresh content to your site, it gets converted into a ‘feed’, making it possible for many feed subscribers to access it immediately. The whole idea behind the ‘feeds’ is that it makes content available to multiple internet users and provides content in real time, allowing you to garner some valuable traffic in the process. Now feeds are just a small step in the right direction. You will need to make sure that your site url is posted to the various search engines out there thereby increasing your site’s reach.

But the above method is utilized by nearly every webmaster and may not get you the huge increase in traffic that you are looking for. So here are a few additional strategies.

You can visit other websites; provide comments to blogs resulting in valuable one way links. You can utilize some of the paid traffic sites to increase your traffic. Though webmasters do use the paid traffic option as a marketing tool, it works only if the traffic provided is real and not one delivered by ‘web robots’ (used for web-spidering at a much higher speed than humanly possible). It’s essential that you check out the FAQ (Frequently Asked Questions) page of the ‘paid traffic’ site to see if the site in question provides this source of traffic. If they do not, then you can be sure that the traffic delivered by such sites is not that beneficial.

Article marketing, now that’s a method that works seamlessly. The traffic generated by way of posting articles to some of the major article directories is so effective that webmasters have started using it for affiliate marketing, another cool way to make money as long as you are able to generate the traffic. But here is the catch, you need to be able to write well, for it is only a good article that will generate traffic. In addition to the directories, you can try your hand with some of the classified sites such as google and ebay OR utilize the benefits of google ad sense.

There is no doubt that marketing online will take a little effort on your part and it will be sometime before you can see some meaningful results. However at the end of the day, having worked through some of the approaches listed above, you should be able to generate a healthy dose of internet traffic to your site.

Garry Macdonald
http://www.articlesbase.com/internet-articles/generating-online-website-traffic-674472.html

Making people visit the website by stirring up their interest is the most effective aspect of effective marketing campaign through the Internet, which can be achieved either through paid or free methods. Free website traffic can be designed by search engine marketing because the higher the website appears on Google, Yahoo and the like, the better. This can be done if certain tips are followed.

Primarily, the target audience should be identified since the search engines look for pages that suit the audience’s needs and identifying the target audience and optimizing the keyword use can generate free website traffic. The keywords can be determined with the help of Google ad words, word tracker and so on and the best can be chosen. The universally accepted fact is that content is the king as far as a website is concerned and so, the content should be fresh and rich to attract the interest of the visitor, which will bring a lot of visitors in return.

Trading links with other websites is another way of getting free website traffic, where the links can be of good quality or a large quantity, which depends upon the preference of search engines. Either way, if the website is good, more website traffic is assured.

It is better to avoid too many banners and animations on the website because content plays a greater role than pictures. So, it is highly relevant to say that article writing is one of the best search engine marketing tools. Articles can optimize the targeted keywords, are highly informative and give link to the website. Signing in to web directories is also a way of generating free website traffic. Some people may also post as many messages as possible on forums and use the link as a signature.

There are free traffic exchanges which help a lot of people looking and clicking on the website or promotional pages and exchanges that have more content. These exchanges generate a higher page rank and thereby more traffic, which increases the membership. So it is important to find exchanges that are very active and have lots of members.

‘Pay- per- click’ method requires a little more time. Posting on blog sites with relevant information also attracts traffic to the website. Blogging allows seeing what the readers want to know and respond to them almost instantaneously, thus giving the much needed personal attention. To do this, it is important to keep the blog up- to- date and post the blog daily, to provide the readers with fresh content. Quality comments and chat rooms specific to the subject are also free and take only time and knowledge.

Therefore a strong and effective marketing campaign can be done only if a little bit of imagination is applied.

Joseph Marcus
http://www.articlesbase.com/technology-articles/how-to-generate-free-website-traffic-visit-678081.html